June 17th, 2012 @ // No Comments
Hello SEO.com followers, my name is Ty Kilgore and I’m a SEO Manager here at SEO.com. Today I want to answer the questions: What are dynamic URLs how can they hurt your seo? And what are static URLs why are they good for seo? Let me first start with Dynamic URLs:
A dynamic URL is a page address that results from the search of a database-driven web site. Dynamic URLs are the URLs that are generated by a server or a content management system and are not easy to remember. These are created because the server or CMS doesn’t know what to call each page. You can typically spot dynamic URLs by looking for characters like: ? = .
In the Search engine result pages you have three places to help users understand what your page is about. The URL, the title tag, and the meta description. Using a dynamic URL you limit yourself to only two of these three. In the Search Engine Result Pages dynamic URLs have a lower click-through rate. No one can remember a dynamic URL so it’s impossible to type one into a address bar You can’t really share a URL on a business card or in print campaigns. If the URL is separately displayed it would be hard for the user to determine what the page is about before reaching the page You also won’t have the optimized anchor text that a static URL carries.
A static URL is one that doesn’t change and doesn’t contain any parameters. For example: www.seo.com/services/video-seo from the URL alone you know what type of information you are going to see when you come to this page. You would except to see information about how to optimize videos. Some other advantages of static URLs are higher click-through rates in the SERPS, easier to use in print campaigns, easy to remember which is always better for branding, you can also include good anchor text to help users know what is on the page.
So the main difference is dynamic URLs don’t give you the same value for search engine rankings or usability that static URLs that are rewritten and keyword-optimize. I would recommend that each page on your site displays some type of information that is unique to the other pages on your site. They need a unique static URL to go along with it to help both users and search engine to understand what the pages is about.
I hope this helps anyone that didn’t understand the difference between the two.
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Article source: http://www.seo.com/blog/advantages-static-vs-dynamic-urls-seo-video/
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June 17th, 2012 @ // No Comments
SEO.com President Ash Buckles
Following recent attempts by Google to improve online search results for consumers, SEO.com warned businesspeople this week that it is now more important than ever to understand how to strengthen Internet marketing efforts without offending the search engines.
Google penalized those who used aggressive search engine optimization tactics to improve where their websites ranked in the search results, said Greg Shuey, vice president of client services for SEO.com, an SEO services company.
“Providing high-quality content is key to ranking well in the search engines,” Shuey said. “When a website is built for search engines instead of its visitors, it could be penalized in the search results.”
The latest tweaks to Google’s search algorithm aimed to target “webspam,” he said.
Greg Shuey, VP of client services at SEO.com
However, with several high-quality websites dinged by the latest google changes, which forced relevant companies off the first page of the search results, Shuey said businesses must understand how to avoid penalties from the search engines when marketing to customers online.
SEO.com, an Internet marketing firm, is helping its clients evaluate their websites and make changes to minimize impacts in the search results.
“We do that by analyzing backlinks and looking for over optimization in the way links had been built to target specific keyword phrases,” explained Claye Stokes, a search engine optimization director at SEO.com.
With its so-called “Penguin” algorithm update, Google targeted websites that had content created solely to manipulate search results, Stokes said, adding that strong content should stress the benefit and value of what the website has to offer.
Claye Stokes, SEO director at SEO.com
Content written for search engines often contains lots of keyword phrases and links within the website, he said.
“Our intent is to give the website less of a search-engine-optimized feel and create a natural user experience,” Stokes said.
With the new algorithm update, Google targeted webspam, which consists of pesky, irrelevant sites with weak content that only rank well because aggressive search engine optimization was used to influence online results.
But every website was not hurt by Google’s changes. According to WebProNews, sites like Spotify.com, YellowBook.com and Observer.com saw increases in search engine visibility as a result of the algorithm update. Websites that experienced the hardest hits included SimilarSites.com, CubeStat.com and MerchantCircle.com, WebProNews reported.
“It’s about being real, developing relationships, talking with your customers and encouraging action,” SEO.com President Ash Buckles explained. “If you’re trying to build a credible business that has long-term visibility in the search engines, you need to balance your content development and promotion, link building, social media and speaking with your built-in audience.”
In a presentation at this year’s South By Southwest Interactive conference, Matt Cutts, head of Google’s webspam team, described the recent algorithm update this way:
“All those people who have sort of been doing, for lack of a better word, over optimization or overly doing their SEO, compared to the people who are just making great content and trying to make a fantastic site, we want to sort of make that playing field a little bit more level.”
Google targeted websites created primarily for gaining front-page exposure in search results, he said.
“Their content is weak, their value proposition is low, they’re obviously to human observers only ranking because of their SEO,” Cutts added.
While Buckles praised Google’s intentions to remove irrelevant content from its search results, he stressed that business owners must realize that not following the rigid new guidelines for marketing websites on the Internet could impact a company’s online visibility.
Article source: http://www.seo.com/news/seocom-advice-business-owners-struggling-recover-latest-google-changes/
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